VUE

W hen considering what's good for our bodies, we don't think twice about buying organic produce or natural beauty products. However, we often miss the mark when it comes to the clothing we purchase. Whether it be a lack of knowledge or simply a refusal to pay a premium for sustainable brands, consumers don't need to search extensively for eco- friendly fashion anymore. Recently, there has been a shift in luxury brands moving towards sustainably and making feel-good fashion the norm. Sustainable fashion is no longer a niche industry catering to a narrow group of clientele; luxury brands and designers are entering the space with a fresh perspective. The rise of conscious consumerism has flagged the value of environmental and social responsibility. Sustainable fashion is both manufactured and marketed through the most agreeable methods possible. Regulations such as the Fair Trade Act set guidelines that prohibit unfair practices for workers and producers. Not only are labor laws being revised, but there's an increasing pressure on companies to shift towards sustainable, eco- friendly materials, and for good reason. Organic materials for instance are nontoxic, and the fibers of such materials actually last longer than traditional materials. With the fast- fashion industry in a constant state of high demand, it's no wonder it leaves behind a massive carbon footprint, second only to the oil industry. By choosing products that are made locally or responsibly, consumers are helping to reduce the environmental burden of fast-fashion. A SUSTAINABLE FUTURE | By Loannie Dao VUE ON FASHION V U E N J . C O M 36

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