materials and also joined the initiative in the conservation of threatened wildlife,
making them the first fashion partner of the Wildlife Friendly Enterprise
Network.
As more strict labor laws are applied and social pressure from
consumers for eco-friendly products increase, luxury brands can no
longer ignore sustainability. In today's millennial-driven market,
there's pressure on brands to be more transparent. Consumers
want to know what goes into their food or cosmetics, and
now, fashion is no longer the exception. Shoppers
can tell a lot about a brand's commitment to
sustainability by paying attention to the make,
model and material. Before purchasing
the next piece of clothing, take note of a
label's business model and core values.
Committing to sustainability isn't just
an afterthought; it should influence
all business decisions. Where and
how clothing was made also says a lot
about the principles that guide a label's
manufacturing, and whether or not the
brand invests time and resources into
ethical production. Sustainability is not
a sacrifice of style, it's where fashion
meets social awareness.
VUE ON FASHION
