VUE

Most recently, Crawford has found herself as the new face of Silestone by Cosentino, an industry leader and innovator in stone surfaces in kitchens and bathrooms. The Cosentino brand itself is known globally and to no surprise is a family-owned company which values ideals of bringing inspiration to people through their design, much like their newest spokesmodel. As a whole, Cosentino focuses its development not just on the Eastern U.S., but also on international expansion, all the while making "style" a focal point for their brands. Looking at it objectively, it makes perfect sense for Silestone to choose an iconic supermodel like Crawford as the face of their brand, as she is not only an internationally recognized figure, but embodies that professionalism and flair that only a select few in history could achieve. "The worlds of fashion and design are so closely intertwined, and we're honored to partner with one of the world's most celebrated supermodels for our 2017 advertising campaign," Eduardo Martínez-Cosentino, CEO of Cosentino North America, said. "Ms. Crawford represents the aesthetic Silestone inspires homeowners to create in their own spaces: fashion forward and elegant, with timeless appeal." The new advertising campaign, which is likely to run until 2018, examines both Crawford and Silestone as the "topmost" in their respective fields. It features the iconic supermodel and entrepreneur beside the new Silestone Eternal Collection, which is also new to the brand this year. The collection, a nod to the planet's most attractive natural stones and marbles, emphasizes Cosentino's devotion to creating stunning surfaces that can "outperform" classic materials while still maintaining a luxury aesthetic. The Eternal Collection itself features natural, non- porous surfaces which negate the need to be sealed. The campaign, aptly named "Tops on Top" (no doubt a play on "countertops"), will feature several of Crawford's "Tops" such as her top memory, top vacation spot, and top city, to name a few. Dressed in black, Crawford tells Silestone some of the keys to her success in their newest campaign video, mirroring the fundamental pillars for which Silestone and Cosentino were founded upon. Silestone presents the Eternal Collection in the latest modern colors and aesthetics, idealizing the timeless beauty of both these sought-after stones and of course, Crawford herself. Then there's been little things along the way, that each one has been a top—different markers along the way that help you realize, you know what, I've made it. V U E N J . C O M 72 POINT OF VUE

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