The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/800610
F arrow & Ball has only recently been introduced in the tri-state area. John Farrow and Richard Ball introduced Farrow & Ball to the paint industry in 1946 out of the post-war era. Farrow & Ball emerged out of the hazard-conscious paint movement with the intention of creating environmentally-friendly paint. Today, most paints are acrylic- based and contain plastic, releasing toxins as they degrade. Contrarily, Farrow & Ball paints are water- based and contain an amalgam of environmentally-friendly compounds including chalk, clay, and titanium dioxide. As a result, Farrow & Ball paints provide unique features such as estate emulsions that have a sense of movement. In addition to acrylic- based paints, the brand's wallpaper incorporates inventive and safe water-based paints, as opposed to modern wallpapers which use industrial ink on paper. Farrow & Ball showrooms have expanded far beyond their humble beginning in Dorset, England. They now have three showrooms located in Manhattan including the Upper East Side, the Upper West Side, and Flatiron. Most recently, the brand itself has opened a new showroom in Paramus, NJ. At their new (and first) Bergen County location, the brand offers color consultations at the store and in- home. In-home consultations allow the consultant to experience the architecture and lighting of a home, two incredibly crucial variables in any design scheme. V U E N J . C O M 76 VUE ON DESIGN & REAL ESTATE