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VUE | Spring 2018

The Digest | New Jersey Magazine

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From Steve Jobs all the way back to 1800s business magnate Andrew Carnegie and beyond, the entrepreneur has and always will be an integral part of our world's economy. Today, with so much connectivity, some might argue that it's easier than ever to become an entrepreneur. But the real truth is, aside from the lucky few, no entrepreneur finds success without putting in the work. When you speak with Tim Hentschel, CEO and co-founder of HotelPlanner.com, you can tell he has put a tremendous amount of effort into his business. e 39-year-old entrepreneur, alongside business partner John Prince, started HotelPlanner.com back in 2003 by the grace of a few uncommon financial engineering decisions. e company is essentially a reverse auction that lets hotels bid on travel groups. Regardless of the subject matter: a family reunion, wedding or just a getaway, groups can input their destination, how many rooms they'd like and companies will compete for their business. But HotelPlanner is much more than just accommodations, these bids also extend to industry leaders in areas like wedding planning for instance. ey now do just under a million groups annually—a number which makes up roughly 10 percent of the global market. Tim Hentschel: e Age of the Entrepreneur BY MICHAEL SCIVOLI POINT OF VUE V U E N J . C O M 90

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