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marketing strategy? e aim of the mobile app is to make travel fun, easy and convenient for our members. Members are able to book private jets in a matter of minutes, right from the palm of their hand. With JetSmarter, you'll no longer have to go through the TSA lines with unreasonable wait times, or have to deal with uncomfortable airplane seats – we'll get you to your destination with comfort and ease. In terms of our marketing strategy, our business wouldn't exist without word-of-mouth. e hardest thing for a disruptive company is getting people to try it out. If a friend says JetSmarter is the best, the trust factor goes up. We spend a lot of time asking members to spread the word. Also, the mass affluent are looking for experiences tailored to the lifestyle they want to live. We just launched within the app an events and experiences section that allows members to book curated point-to-point experiences that can't be found elsewhere. We offer travel experience packages, ranging from experiences with luxury brands like Dom Pérignon, to exclusive access to VIP events. We think about three pillars: how you get there, who you meet and where you go. Mass affluent want a one-stop-shop for all three, and that's what we strive to offer. is tailored approach seems to be working. Our average user visits JetSmarter 12 times daily. What are the main differences between JetSmarter and its close competitors? e main difference between JetSmarter and its close competitors is that JetSmarter gives members the flexibility to create flights on their time or find seats on flights created by fellow members – all with the year-round reliability, efficiency, and service that are synonymous with flying private. JetSmarter has essentially redefined the entire industry with one, clear mission: to reimagine aviation as it was meant to be. What are JetSmarter's expansion plans for the future? We are continually looking at ways and means to expand our offerings within the region, and globally. We plan to continue our global expansion, and we're currently focusing on expanding in the countries where there is enough supply to satisfy demand, and are continuing to partner with carriers across the globe to offer users more inventory daily. Our goal is to one day make all air travel private. 11 Bridge Ave., red BAnk, nJ 07701 732.741.6900 dAnnyssteAkhouse.com Prepared to Perfection 2 2 5 R I V E R S T, H O B O K E N , N J 0 7 0 3 0 ( 2 0 1 ) 2 5 3 - 2 5 0 0 • H A L I FA X H O B O K E N . C O M LAND & SEA

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