In 2002, Iranian-American businessman Sam Nazarian
spotted an unmet demand in the hospitality market.
e following year, Nazarian opened his first nightclub
in Los Angeles, California and founded sbe, the first
lifestyle hospitality brand to effectively integrate culinary,
hotels, residences and entertainment properties into one
thorough 360-degree seamless experience.
Michele Caniato, Chief Brand Officer for sbe, refers to
this as their "360-degree, lifestyle approach."
"It is the thing that we offer that is completely unique
to our DNA and sets us apart from every other company.
We're proud to offer our guests invigorating and one-of-a-
kind experiences at every touch point, and we're excited
to further develop this concept as we forecast what's ahead
for sbe," Caniato said.
Each sbe property is designed with the 360 experience
in mind. A carefully choreographed day at one of sbe's
hotels could include all of the desired relaxation, meals
and activities, with none of the cumbersome travel that
oen puts a damper on vacation.
"At our newly-opened SLS Baha Mar, our guests can go
from lunch at the renowned Cleo Mediterráneo, spend
the day at the world-class Espa spa, enjoy the adult-only
cabanas at the Privilege Pool, get a drink at Monkey Bar,
dinner at Katsuya by Starck, spend a night out at the
Bond, before finally wrapping it all up in their luxurious
suites," Caniato said.
B Y B R E N N A H O L L A N D
Mondrian Park Avenue,
New York City
V U E N J . C O M
86
LIFESTYLE
