VUE

he shi in "bespoke beauty" can be attributed to advances in technology, where businesses can now design algorithms to better assess a customer's specific needs. e goal is to use that acquired data and present the user with something that suits their individual profile—whether that's a specially- formulated hair product, skin serum or nail polish. is allows you to not only utilize ingredients that are beneficial to you, but also eliminate anything that could potentially cause harm or have a negative reaction. What we're all are really interested in, however, is having something that's tailor-made for us. Dating back to Marie Antoinette, the former queen had her own personal perfumer whose job it was to concoct fragrances that reflected her mood and personality. An extravagance, most would agree, but today a signature scent is just a click away. Bottom line, it's a bit of a power trip where we get to resist buying into mass-produced products that in the end, may or may not even be right for us. A leader in the customized personal care industry is Function of Beauty, who formulates their own shampoos and conditioners based off the results of an online quiz. Co-founded in 2015 by two MIT graduates, Zahir Dossa and Joshua Maciejewski, Function of Beauty believes in targeting more than one hair concern in a single bottle. Oily on top but dry on the bottom? Want to strengthen and add shine? You shouldn't have to buy separate products. First, you'll need to build your hair profile and select your hair type, hair structure and scalp moisture. You then get to choose up to five hair goals including hydration, deep condition and lengthen, to name a few. e kicker is that you're also in control of the fragrance (both scent and V U E N J . C O M 56

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