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intensity), color (if any) and your name comes printed on each bottle—in case any of your family members planned on stealing. I was first introduced to Function of Beauty a few years back and have since said good riddance to generic hair care. e trend continues with eSalon, who is making made- to-order boxed hair color that's individually craed by a colorist, and Prose, a personalized hair care brand who offers a questionnaire that takes into account things like air pollution, humidity, water quality, diet and styling habits. A digital stylist will then personally recommended products from their site. Elsewhere, luxury makeup line Lancôme recently released Le Teint Particulier—a foundation made to perfectly match your skin tone. One of Lancôme's experts will scan your face at the makeup counter in three different places—which calculates the right color for you based on pure red, black, yellow and white pigments. You will also choose your coverage and hydration levels and the foundation is then mixed and bottled on-site. is offering is available at select Nordstrom stores (the nearest to us being SAKS Fih Ave in New York). You can also visit Bite Beauty's "Lip Lab" in SoHo where one of their artists will slice, dice and melt pigments into a lipstick shade that suits you. Bespoke beauty is more about making moves towards diversity, similar to what we've been seeing in the media and on the runways. e way companies are putting that into practice is by using technology to create real-world solutions to address unmet consumer needs. To put it simply, the product needs to be as unique as the person that's using it. A I S H A R T W. C O M D R E S S E S | CA P E S | C OAT S | H A N D BAG S | S CA RV E S

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