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VUE | Winter 2020

The Digest | New Jersey Magazine

Issue link: https://magazines.vuenj.com/i/1197024

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Page 40 of 163

Today, the demand for Ferrer's designs continues to grow, and so too does his timepiece story. As Brew Watch Co. evolves, Ferrer keeps himself engrossed in the de- tails—spending his spare time teaching at NJIT in Newark and collaborating with like-minded industry personalities. ough he has a small office in New York City, he can still be found at his local café, where he loves to spend his time doing, of course, what he does best. "I see the demand so I'm trying to increase my produc- tivity for more designs per year. But I don't want Brew to lose its genuine nature, I want everything to be well-de- signed and have enough time to tell my story for each one. Every collection I work on, it has to have a certain amount of familiarity or nostalgia that pulls someone in—but still have that uniqueness." V U E N J . C O M 41

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