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"Most jewelry stores advertise towards men, suggesting it should be gied to a woman. But we've found that most couples shop for engagement rings together and typically the woman is actually the driving force in the design and decision-making process," Wegman said. Ring Concierge's staff looks remarkably like their clientele: young, professional women interested in modern trends that remain classic and evergreen. And their business model meets young women exactly where they live and shop: social media. Having a customer base that prefers, if not exclusively, to shop online is another reason Ring Concierge is uniquely designed to adapt to a 100 percent remote workforce. But the transition has not been without its hiccups. Wegman herself was diagnosed with a presumed case of COVID-19 during the first few weeks of working from home. Inspired by the nurses, doctors, first responders and grocery store workers keeping New York running and allowing businesses like Wegman's to operate from home, Ring Concierge is now offering a 20 percent "hero discount" for all essential workers. "Love hasn't stopped and neither has a couple's desire to take their relationship to the next level. A lot of couples have been together 24/7 for the past month and have had more time than usual to talk about the future and start browsing rings online and on Instagram. We haven't seen a slowdown in ring requests at all, quite the opposite actually," Wegman said. A true family experience. GOLF OUTINGS • PRIVATE EVENTS • FITNESS • DINING MEMBERSHIP OPPORTUNITIES AVAILABLE NORTH JERSEY COUNTRY CLUB 594 HAMBURG TURNPIKE WAYNE, NJ 07470-2084 973.942.2590 www.northjerseycc.com V U E N J . C O M 47

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