The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1285484
When looking for Vintage jewelry, most styles revolve around a distinctive look from a specific era. Everyone views them from their own individual taste and sense of style. Some may be looking for something that is still relatively contemporary, while others might gravitate to a real antique looking piece or maybe they are just looking for a bargain. What is most important to consider is that the piece should be in reasonably good condition. e older the piece, the more fragile they become. ere are 100-year-old rings that have a lot of life le in them. ere are also others that may not last very long if someone is planning on wearing it every day. When buying vintage at its' true value, trusting your jeweler is key. Braunschweiger will recommend the best pieces for you based on getting to know more about you—how you wear your jewelry and when you wear it. at will help you determine. if something is too fragile for your lifestyle or planned use. e ways that Braunschweiger Jewelers find their unique pieces are through numerous outlets. Based on long relationships with their clients, many individuals regularly bring their jewelry pieces in for their review. Braunschweiger also purchases pieces from different companies that focus only on finding rare and unique vintage pieces. If pieces brought in are in reasonably good enough condition and can be repaired and cleaned, they will buy it and make it available for purchase in their display cases. In addition, they redesign pieces to make them more desirable and more on-trend. For example, not a lot of people today wear pins. What this jewelry store does is turn these pretty pins into necklaces. is technique allows them to update older pieces while also maintaining the essence of the piece but in a fresh style that consumers would be more likely to wear and enjoy. To price their jewelry, Braunschweiger Jewelers utilizes a formula. ey base it off the weight, the stones, the style/ design of the piece and the condition. Another technique they use is comparing their prices to similar retailing sites. ey usually lower the price than for what other retailers are selling. If another place sold a piece for $250, Braunschweiger Jewelers would sell it for $200. V U E N J . C O M 39