The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1369261
later. Our background has very much been in the fashion and design industry. We have applied our learnings from the fashion industry and brand design to flowers, which means that our approach is new and has (fortunately) resonated deeply with those in the art, design, and fashion worlds. Do you have any flowers you favor for weddings? Again, it completely depends on the season. Simplicity always reigns with me and my floral tastes, and this is definitely true for weddings. My favorite way to make a statement with a bridal bouquet or a centerpiece is to group a bunch of one type of seasonal flower together, as I definitely believe that less is more with flowers. I always think it's best to keep the flower arrangements simple but create drama with an abundance of these simple arrangements. Repetition works wonders at creating a chic table. If one keeps things seasonal and tonal, with these rules in mind, it is hard to go wrong. Can you detail the role flowers might play in setting a specific mood and how they might evoke certain styles? Flowers are for an environment, what accessories are for an outfit. The same way shoes and sunglasses can transform a little black dress from vixen to prim to retro to classic, flowers can completely transform a room. They are such a powerful tool to convey romanticism, modernity, abundance, or minimalism. The flowers and vase that one chooses can send a very powerful message and never more so than now when our interiors are deeply reflective of our mood. Do you have any tips for those in the process of selecting flowers for their wedding? Yes! First of all, I would think hard if there is a flower that you would like to include, as the date of the wedding will need to be chosen around its seasonality. Like eating food that's out of season, flowers that are out of season are dull and unimpressive. Once you have chosen the flower(s) and the date, think about what story you would like your flowers to tell. Keep this in mind when thinking about the entire tablescape, from the V U E N J .C O M 42