VUE

Finally, the most naturalist and anti-gravity display is the CellArt collaboration with Mathieu Beauséjour. Inspired by the shape of a wave, the curved symbolism of the life cycle, and using lines and materials found in traditional wine cellars, the entire structure was imagined and repurposed from one of the artists' sketches. Flux creates a functional storage structure that appears to flow like water. For Primeau, the most exciting part of finishing every project is the turn-key presentation. Primeau and his team focus on learning the individual psychology of every client, their passions, preferences, hopes, dreams, loves, and hates. For a client who lives on the 56th floor and is afraid of heights, CellArt built a custom cellar with lots of stone and earthy materials at ground level so that the client would feel grounded and "not on top of a tower." In the future, Primeau hopes to build cellars that also create green spaces within the home based on region. For example, in colder regions, the warm air that is extracted from wine cellars can be directed for use to heat floors in a different part of the home. The extracted humidity from spaces built in the Caribbean can be used to create a garden or growth space within the home for vegetables, flowers, or herbs. Primeau's motivation comes from his expertise in the industry and his imagination. After years of research and market exploration, he has not found a concept that competes or is similar to the one that exists at CellArt. He is paving his own path in an industry that has existed for centuries. The more provocative the spaces that CellArt creates, the more clients fall in love, and because of this Primeau doesn't see any of CellArts projects slowing down any time soon. V U E N J .C O M 94

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