The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1498571
FAHERTY takes special care in fostering a close relationship with its customers through clothes that strike a playful balance between the accessible and aspirational. Versatile yet casual, FAHERTY ensures well-craed, high-quality garments that feel tailor-made for the customer. Aer all, when one wears FAHERTY, they are exposed to new heights of comfortability and luxurious quality. With its timelessly elegant style, FAHERTY is meant to be a time-honored favorite in your wardrobe. Combined with its down-to-earth casualness and efforts towards sustainability, the label comforts the soul with its high- quality fabrics and fun textiles that simulate the coastal experience wherever you go. FAHERTY was already ahead of the calls for eco-friendly, sustainable, and ethical fashion in ensuring that their fabrics were organic, recycled, and regeneratively sustainable on the luxury market. As a family- owned and community-oriented brand, FAHERTY continues to initiate programs from hosting partnerships for community events surrounding environmental issues to establishing long-term collaborations with local Native artists, such as Doug Good Feather and Bethany Yellowtail, to support their work and their communities. "As one of the few family-owned and oriented fashion brands out there, we are conscious of how the fashion industry impacts the environment. We have an ethical responsibility to the soil and the people to produce and manufacture our clothes ethically," Kerry shares. "One of the prevailing issues in the fashion industry is culture appropriation with brands that say they are using native-inspired prints when they are not remotely native or made with locally-sourced materials, and this ultimately hurts the community and the environment as we continue to filter through clothes that are not sustainable in the long run. We strive to create systemic change by forming meaningful partnerships with local individuals and other small businesses whose communities and work will directly benefit from the collaboration. As we are now expanding into the international market, we hope to continue this practice of partnerships with their local communities." VUE ON | FASHION VUENJ.COM 69