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socks; it was simply for socks to keep warm as "so many children actually die of cold." is hard-hitting realization led Mo and Noor to pivot; as they put it, "our intent was athletics, but there was such a deeper need in this world." rough their D. Feet the Odds initiative, a pair of warm socks is distributed throughout orphanages in India with every Athletifreak purchase. Because the concept of community and responsibility for others is at the forefront of their minds, it is only natural that sustainability is at the forefront of Athletifreak. With "60% product sourced from sustainable fibers, organic cottons, and recycled polyester," Athletifreak is able to limit waste creation. Accordingly, as Mo detailed, "quality is our pillar," meaning the brand ensures high-quality clothing pieces that will stand the test of time. In an age of "fast fashion," Athletifreak's commitment to the endurance and quality of their items helps customers to "buy less, and buy better." With eight different types of apparel fabric available, Mo and Noor have created an athleticwear line that extends beyond the traditional running shorts or tee. One of Noor's favorite pieces, the EasyLuxe blazer and pants set, was designed as a key transitional piece, her "so power suit," as she calls it. For Mo, Athletifreak's running shorts are a must- have as "the most innovative and high performing in the market" for the functionality, comfort, and support they provide. Regardless of your mode of movement, there is something for everyone at Athletifreak, along with the assurance that you are purchasing and wearing pieces that have been carefully considered and thoughtfully designed. From their brand to their approach to life, the Wadhwanis stress quality over quantity and simplicity as a core pillar. Referencing Mother eresa, Noor stated, "do few things, but do them well. We really try to be intentional about[...]if we do something, we do it to the best of our abilities." It is certainly apparent that this approach has served Mo and Noor well as Athletifreak looks ahead to a bright– and expanded–future. For more information or to shop for your new favorite pieces, visit www.athletifreak.com. M O A N D N O O R WA D H WA N I , OW N E R S VUENJ.COM 89

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