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VUE | Spring 2025

The Digest | New Jersey Magazine

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emerged stronger, more focused, and determined to succeed." e time put into the brand has paid off; Mr. Sancho Pancho Tequila is now regarded as a top tequila brand, known for its "quality, sustainable production practices, and innovative branding." Sitting firmly at the top 1% of the industry, Mr. Sancho Pancho Tequila has seen rapid growth across key markets, with distribution in over 40 states. Michael Vaynshteyn links this success to creating a product that "embraced the heritage of traditional tequila-making while innovating for the modern palate." In order to launch Mr. Sancho Pancho Tequila, Michael worked alongside experienced distillers in Mexico. Craed using 100% Tequila de Agave Azul, Mr. Sancho Pancho Tequila is solely produced in Mexico, following the time-honored distillation process of all great tequilas that have gone before. e brand's extremely high standards and commitment to crasmanship mean that every bottle of Mr. Sancho Pancho Tequila offers a unique depth of flavor, kissed by the subtle sweetness of agave. While other brands employ mass production and the use of additives, Mr. Sancho Pancho Tequila remains unadulterated and traditional, creating a tequila experience like none other. For Vaynshteyn, his aim is "to celebrate cultural heritage, foster connections, and demonstrate the power of resilience" through ventures such as Mr. Sancho Pancho Tequila. VUENJ.COM 53

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