The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/733830
the curtain and build a true relationship with the organization. It's not just a Sunday or Monday night game, it's about a relationship and how we can come together, not just for those four hours, but 365 days a year. We treat our partners, our season ticket holders and our sponsors, everybody, as family." On the other side of the coin, the New York Jets suite holders and partners have the ability to reserve pre-game field passes to experience warm-ups from the sidelines. In addition, they're given the opportunity to be part of the pre-game ceremony, which includes player introductions and on-field access during the National Anthem and coin toss. An interactive photo booth is available for all suite guests to enjoy on the suite landings, and virtual reality headsets are available to be brought to suites for guests to experience a new vision of the game. Throughout the suites, the Jets' staff enhance special occasions with décor, custom messaging, gifting and more. Guests can also download the NY Jets App and receive custom messages throughout the games. The suite partnership doesn't only exist for game day experiences. The 12-month relationship includes year-round interaction with events, access to players and football leadership, other sporting events, concerts and more. Rob Sullivan, the Sr. Vice President of Consumer & Premium Sales & Service for the New York Jets explained that over the years, there has been a major shift in professional sports when it comes to suites, and it's the franchise's job to understand that. "What purchasing [or renting] a suite used to be about was buying a box with seats, climate controls, indoor/outdoor access, a kitchen. It has gone from that, to being truly about a partnership and a relationship. It's treating every one of our suite holders A. as a partner and B. as an individual. We want to show that [our clients] are never an afterthought. They are a major part of the planning process and it's about providing them access to the owner, the players, the coaches. It's about being behind the velvet rope, the insider access, how everyone thinks and how they put it all together." PHOTOS BY NEW YORK JETS © DAVID SUNDBERG / ESTO VUE ON LIFESTYLE V U E N J . C O M 81