The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/870605
B Y B R E N N A H O L L A N D The world of fashion is by nature in a constant state of change. Each season brings with it the birth of new trends and the deaths of others. Each year, designers arrive on the scene with fresh perspectives that challenge what may have briefly become the status quo. Style never ceases to evolve and the men and women who work in fashion never cease to innovate. However, what has shifted recently in the world of fashion is something a little less obvious than a color palette. The way in which clothing is marketed to the consuming public is in the midst of a major style evolution. Traditional fashion marketing strategies including magazine features, advertisements and commercials have taken a backseat to social media. In a 2016 market research study conducted by Mintel, it was discovered that more than 35 percent of millennial women admit that social media is their top influencer when purchasing clothes. Common sense would advise that this percentage of women is bound to increase, as the younger generations are growing up predominantly on social media. No longer are the gatekeepers of the fashion industry illusive editors of high-end magazines or famous designers with decades of experience under their belts. Instead, the reigns of the fashion world have been handed to bloggers and social media trendsetters like Danielle Bernstein. VUE ON FASHION V U E N J . C O M 45