The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/870605
B ernstein was just 18 and a sophomore at the Fashion Institute of Technology when she started her street style, fashion blog We Wore What. Within a year of its inception, what began as a hobby and a passion project for Bernstein evolved into a lucrative business. Now, her daily doses of outfit inspiration reach her 1.7 million followers via—you guessed it—Instagram. Bernstein is more than a trendsetter; she is a social media influencer and as such has an incredible ability to direct buying power in this new fashion- marketing paradigm. The power of social media marketing lies in the fact that platforms like Instagram are somewhat personal. Bernstein's followers feel like they know her; they trust her to provide fashion inspiration that will inform the way they style themselves and she has never let them down on this account. In addition to her booming Internet presence, Bernstein has collaborated with top brands and has a growing lifestyle collection of her own that includes workout wear, overalls, and shoes. The We Wore What blog is constantly expanding and now includes interior design and menswear. This year, Bernstein's growing empire caught the attention of Forbes Magazine, and she appeared on the 30 Under 30 list for Art & Style. We recently had the opportunity to speak with Bernstein about her blog, lifestyle collection and her role as a social media influencer. Do you feel as if your degree in fashion provided you with a source of information that continues to inform your current work? To a certain extent, yes. Although I feel like most of my knowledge has come from my internships, experiences, and most has been self-taught. @weworewhat began as a passion project for you. Did you imagine it would evolve into the major brand it is today? What has been the most surprising part of this journey for you? Of course when it was a hobby I never imagined that it would become what it has. The most surprising part has been being able to see my influence come to fruition. VUE ON FASHION V U E N J . C O M 46