W
hen it came to shooting the campaign,
Snyder turned to actor and good friend
Matt Bomer who we came to learn is
a long-time fan of the designer. "Matt
has been a great partner and friend of my brand. We first
met five years ago at the CFDA Awards. He stopped me
and told me he liked my collection. I was blown away.
I could not believe he knew who I was. He's been a
customer since we met. I saw his first order come across
my desk, and I knew we were doing something right.
He has great taste and incredible style." The 'Modern
Gentleman' photoshoot and subsequent short film took
place on Fire Island and is set against two iconic Long
Island landmarks which were built by acclaimed ar-
chitect Horace Gifford. Snyder's love for mid-century
design and Bomer's classic, masculine charm created a
seamless platform for debuting the brand's rugged, sea-
sonal-inspired collection.
At the forefront of his own namesake brand, Snyder
has paved every ounce of his career by creating clothes
that he believes men want to wear—not have to.
V U E N J . C O M
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