The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/993494
Caniato has served as sbe's Chief Brand Officer since 2016, but has been a trusted partner of Nazarian's nearly since the brand's inception. Caniato was responsible for several of sbe's early, landmark partnerships—like the one with French designer Philippe Starck. Starck's sleek and sultry interior style would go on to become a hallmark of sbe's properties and a major draw of several of the brand's hotels and residences. "Design is at the heart of what we do and is what defines our brands. We consider it an essential element of what sbe is all about and have made exclusive deals to reflect this. When it comes to hospitality design, sbe is absolutely at the forefront of innovation," Caniato said. Yabu Pushelberg, David Rockwell, Piero Lissoni, and Marcel Wanders are just some of the names sbe has partnered with to create interiors that are truly one-of-a-kind. When you take a look at sbe's portfolio, one thing becomes clear—their interiors are not just well-decorated, they are heightened environments that can be felt and experienced by their guests. A long way from that first location on Sunset Boulevard, sbe's profile now includes more than 40 brands, each representing the finest in luxury dining, innovative interior design and trend- setting entertainment venues. "sbe encompasses luxurious lifestyle and we are constantly innovating – whether it be through expanding prominent brands like Delano out of the US and into the Middle East or amplifying our partnership strategy to include new lifestyle brands such as Lincoln Motor Company," Caniato said. e Mondrian Doha, sbe's most recent arrival in the Middle East, is a 24-story, luxury hotel dreamt up by Dutch designer Marcel Wanders. e striking skyscraper located in Doha's West Bay Lagoon boasts 211 rooms, 59 suites, a 21,000-square-foot ballroom and 12 different venues, including Katsuya, The Avenues, Bahrain V U E N J . C O M 87

