The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1326760
How did you get started in the industry? "I grew up in Germany and my mom, who was a chemist, and my grandmother, who was a pharmacist, took me into the forest to pick herbs and mixed creams for us as children. I learned a lot about ingredients from them. In 2002, I invented a new beauty approach using the patients' own body proteins. My patients asked me to create an entire, daily skincare regime and my anti- inflammatory, anti-aging-focused line was born from that request." What do you think really distinguishes your brand from other luxury skincare brands? "My skincare regimen's reverence for ingredient science and efficacy is the key differentiator. It is not complicated—when a customer uses my regimen and sees immediate results, they are going to stick with it and tell others. As an aesthetics doctor, I have seen first-hand the permanent damage caused by harsh ingredients and aggressive skin treatments, so my main focus is on educating my patients to heal their skin with an anti-inflammatory approach and boost the skin's natural barrier function to defend and protect itself from aging, pollution and other external factors. Another distinctive feature of my brand is an emphasis on education. Skin is interesting and complex, and I have been engaging in dialogue for years with my daily patients and the broader public on what the skin needs to function at its best. By educating my patients I provide them with long-term solutions to help maintain healthy, glowing skin." How do you think the overall education of skincare has evolved? "I can only speak for my own company. I see an intense interest from the customer in the science of their health and the products they use. is interest allows me to use advanced ingredient science to invent increasingly tailored products and explain to the customer why those products and ingredients work. at's what the savvy customer wants to know: what ingredients they are putting on their skin and into their bodies, do they work, and why? I have evolved my education approach to now include free virtual masterclasses, an editorial platform called Doctor's Notes where I feature and interview experts in different fields such as nutrition and sleep, and I also offer my patients virtual consultations for when you can't go to the clinic or see an expert in person." "Our philosophy of skin healing also means we do not use substances and ingredients that are both unnecessary for the skin and may promote inflammation, including artificial fragrance, color, microplastics, and aggressive preservatives." Photo by Robert Winter V U E N J . C O M 39