The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1326760
Fantastical Fitness W hat is it about the allure of an indoor bicycle to a ten-year-old who climbs on and giggles while he pedals as fast as he can? Or an elliptical that causes an 8-year-old to step up and turn the tension to high just to see if she can make it move? Why do kids find sheer joy in exercise equipment when adults look upon the same with complete dread? e Switzerland based company Holodia is striving to bring back the kid in all of us and replace the work, in workout with fun by introducing virtual reality, gaming, and a bit of artificial intelligence to indoor exercise. Holodia is part of a growing trend in the digital health market known as Fittech that includes wearables, apps, subscriptions, and gym equipment. e Fittech market has exploded during the past year as gyms were forced to shut their doors during the pandemic leaving fitness freaks desperately searching for a routine that would help them to reach goals, compete, and have some fun. BY WENDY LARIMER V U E N J . C O M 90