The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1326760
T he company was created in 2014 by co-founders Asha Kai and Michael Ball who saw a clear marketing gap that influenced them to create their line. e athletic apparel industry was missing a premium performance-based option with fashion at its core. e competitors either focused on fashion or performance leaving customers to sacrifice one or the other. So, why not start a company that offered both? Another item they saw lacking in the market was quality leggings. Activewear leggings tended to be poor fitting, unflattering, and, in general, lacked creativity in their designs. To them, something needed to change in the industry. Ultracor uses its own patented production, which is a key feature in creating its cutting-edge designs. ey digitally print all of their designs on their signature proprietary fabric. e fabric does two jobs of compression and moisture wicking. e company's use of laser- cut precision makes for an edgy, yet sporty definitive statement. ey pull inspiration from "anything and everything, high fashion, streetwear, technology, and sports," said the company, "Since our three pillars are performance, fashion and technology we look to those areas for direction and creativity." Designs include ombre-patterns, pixilation, camo, and of course stars. ere is such a wide variety of patterns and prints to choose from, no matter what piece of activewear you are looking for, you will be sure to find something that fits your personal style. Leggings hold a place in the hearts of gym enthusiasts-- from yogis to elite power liers, leggings are a workout essential. But leggings aren't just for athletes, since on-the-go moms and on- the-move professionals embrace them when cultivating athleisure apparel into their wardrobe. Ultracor prides itself in guaranteeing a perfect fit. An added bonus is the incorporation of built-in shapewear using patent engineering to shape and enhance women's natural features. e leggings sculpt your body by liing your butt, flattening your stomach, and engaging your core. e company's tech-savvy integration is seen through their use of one of a kind bonding technology to create a seamless and cutting- edge design. Merging performance and fashion is paramount and separates them from the rest. "e Knockout" leggings have attracted a cult following. Upon its launch in 2017, the "star scattered" print made waves across the internet. ey were selling out quickly. Online store Bandier, reported an impressive 500-person waitlist to get a pair. e leggings caused an all-out celestial-fever among fans and have been worn by celebrities such as Hilary Duff, Kelly Ripa, and Emma Roberts along with several popular Instagram influencers. Since then, e Knockout leggings remain one of Ultracor's best-selling items holding its place as a fan favorite and remaining one of the line's staple pieces. Ultracor has further developed the leggings and will still further evolve the line. Some of the past evolutions have experimented with a variety of different fabrics and bonding materials. V U E N J . C O M 60