The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1326760
U ltracor stepped in to create a line that stands out against its competitors. Instead of wasteful fast fashion, Ultracor maintains a level of sustainability in the way their clothing is produced. ey have developed processes free of water or chemicals, some of which are patented. eir clothing is also not mass-produced. e company strives to maintain an overall small on-hand inventory by only producing products as ordered. Since its launch, the company has continued to evolve and grow by cutting down its carbon footprint by an impressive 95%. Ultracor's track record holds high standards and has led to an upswing of achievements. eir self-proclaimed biggest accomplishment is that the company is already operating profitably and successfully as a total proof of concept. "e business model has proven to be successful--holding zero inventory, produced domestically and without the use of chemicals, water or negatively impactful demands on the environment," said the company. However, they said their most recent achievement is the development and launch of their newest Hypersonic™ product. e patent-pending product is made to not only boost performance but also allow for a much faster recovery period between workouts. To do this, they have incorporated Compression 360™ technology, which, upon movement, creates an increased amount of oxygen to muscles because of a constant ebb and flow of compression and release. Ultracor's success hasn't always come easy. e Covid-19 pandemic made operation quite challenging in the past year. Like many other small businesses, operations had to change quickly in the beginning and be moved more remotely to function. Ultracor said their team has come together to continue their operation, taking the necessary precautions needed during the production process. It has been a learning curve, but they are making their way through it day by day. e fashion brand wants to leave a lasting impression as it moves forward. Ultracor says, "We've continued exploring new design innovations and techniques, and we've actually received patents on some of the technologies. We want to influence how the fashion industry looks at clothing, less as a mass production and more as quality." V U E N J . C O M 63