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VUE | Winter 2021

The Digest | New Jersey Magazine

Issue link: https://magazines.vuenj.com/i/1326760

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O ver time, Dr. Kassir gained popularity through patient referrals and word of mouth, but he has slowly transitioned to connecting with patients through social media platforms. Dr. Kassir's Instagram account now has over 365,000 followers and the account is responsible for about 25% of the patients that come in to see him. Now, Dr. Kassir's patients come from 140 countries, ranging from right here in the tri-state area, to patients that fly in from Asia, Europe, and Central America. In the last 10 years, non-surgical technologies and procedures have become an exciting and bustling aspect of aesthetic medicine. Non-surgical body contouring has become increasingly popular since it is an easy way to tighten skin without surgery. ere are different types of body contouring. For the fat freezing process, the patient sits under a machine and has applicators actively freezing their fat to kill off the fat cells, providing the patient with a reduction without having to go through surgery. Skin tightening machines heat up the internal layers of the skin, heating the collagen and tightening the skin. EmSculpt, a device used to build muscle and sculpt the body, sends high-intensity electromagnetic waves to tighten the patient's muscles and treat the skin- -thirty minutes on the machine is equivalent to performing 1,000 sit-ups. Finally, a new technology was recently released that combines skin, muscle, and fat treatment, and is perfect for those who are looking to remove their last bit of fat. While these processes predominantly target the body, there are similar skin tightening technologies for the face, but injectable fillers and Botox alternatives are the main procedures used to smooth out wrinkles and reshape the face. V U E N J . C O M 73

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