The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1543720
immense success of the Edgewater location, three more New Jersey locations were introduced in Brick, Freehold, and Englewood Cliffs. Brownstone Pancake Factory also has its very own, top-of-the-line food truck which is available for private rental and makes appearances at special events and festivals. Going viral on Instagram and TikTok and now having over 300,000 followers has brought a ton of business to all of the Brownstone Pancake Factory locations, but it has also made room for a lot of copy-cats. e challenge of other restaurants creating variations of his ideas only fuels Bobby Bournias' innovative ideas more and pushes him to dig even deeper into creating a unique experience for diners. "How do I differentiate myself ? How do I stay on top of my game? e challenges are the fun of the journey," explained Bournias about his thought process while brainstorming new ideas. Coming back to the hospitality world has proven to be the right career choice for Bobby Bournais with the popularity of all of Brownstone Pancake Factory's locations. "I still remember when it was just one store," Bournias said as he reflected on the success of his business and career. "e vision was to just be in the industry." Feeling comfortable in his life, having a booming business, and building his new dream home with his wife and son who is a "superstar", Bobby Bournias naturally began to feel professionally bored, as those in the hospitality world do when there are no challenges at hand. Craving a new goal and project to dedicate his creativity to and challenge himself with, Bobby Bournias is in the process of growing the Brownstone Pancake Factory even further, getting out of his comfort zone and outside of New Jersey. A potential Brownstone Pancake Factory location in New York is in the works. "It's not that I couldn't open more Jersey locations, but I personally feel like because we are a destination restaurant, people will travel to us," Bournias spoke about his idea to expand the Brownstone Pancake Factor y legacy even further. A New York location would open entirely new doors for Bobby Bournias and Brownstone Pancake Factory with more exposure for his deliciously dazzling creations and a whole new area to draw inspiration from. 56 VUENJ.COM

